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JACK DANIELS x THE SHOE SURGEON

Role - Creative Director

Client - Jack Daniels

Campaign Overview:

The US liquor brand has teamed up with footwear craftsman, The Shoe Surgeon, to create seven new sneaker prototypes inspired by Jack Daniel’s, which were unveiled at ComplexCon in Chicago earlier this month. The designs will be put to the public vote in August, and the winning concept fabricated in limited numbers.

 

Each of the seven basketball shoe concepts was inspired by the Jack Daniel’s process, with the designs referencing various elements of the liquor brand’s heritage and production line, such as ‘Grain,’ ‘Cave Springs,’ ‘The Distillery,’ ‘Charcoal,’ ‘The Barrel,’ ‘Honey’ and the Jack Daniel’s ‘Iconic Bottle’.

 

“Craftsmanship is the ultimate common detonator between what I do and those who make Jack Daniel’s,” said Chambrone in a statement. “We have a mutual respect and care for the process and the end product is highlighted through every last detail.”

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