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CATERPILLAR x ST. LUKES OF HAITI

Role - Creative Director

Client - Caterpillar

Campaign Overview:

Winner of the 3rd Annual Shorty Social Good Awards in ENERGY

 

To leave an indelible mark on 35th anniversary of one of Caterpillar's most powerful engines and announce the next generation of the 3500E, Caterpillar donated a 3500 genset to St. Luke's Foundation for Haiti, a non-profit organization providing healthcare, education and humanitarian outreach to the least served populations of Haiti. The genset donation marketed alongside the launch campaign, has reinforced the legacy of the 3500 and Caterpillar's long-standing commitment to technical innovation in the interest of advancing economic growth and human progress.

 

St. Luke's Foundation for Haiti was chosen over 40 other non-profit organizations to receive the 3500 genset to provide reliable power for decades to come in support of their education, healthcare, and dignified humanitarian outreach mission. St Luke's helps more than 150,000 people per year and employs approximately 1,000 Haitians.

  • 5 million people will be helped by St. Luke's over the life of the genset.

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